Obstacles Artists Face in Selling Art (Part One)
If you look for advice on overcoming obstacles to selling your art work, you will find plenty of advice on changing your ‘mind set’ and yes ‘mind set ‘ is important but what about practical advice? Something you can take action on? That’s what I’m interested in and I think lots of artists are too! In fact taking action is a great way to change stuck ‘mindsets’.
Obstacle 1: Connecting with the right audience
The greater your audience, the greater chance your work will find its ‘right’ audience. It’s simple mathematics really.
To give yourself the best chance to connect with the ‘right’ audience you have to get your art ‘out there’, whether that is in galleries, social media, magazines or competitions. If you are represented in galleries they will do some of the promoting for you. That is certainly what we do at Art Lovers Australia with our online gallery. But you also need to actively build your own following, this is where social media is invaluable.
So here is a summary of suggested actions to build your audience
Obstacle 2: Selling your own artwork can be difficult
Selling your own work is difficult! Most Australians find self promotion distasteful, even arrogant, this is where a third party is helpful.
The third party could be a friend, agent, gallery or magazine. When they write or talk about your work, an audience is more engaged. A third party also takes some of the pressure off the buyer. The buyer is free to like the work or not, without hurting your feelings.
Now I’m not saying leave it up to the third party to do all the promotion, you need to make yourself easy to promote. Write about your work and process. Be as clear as possible so that others can easily pass that information on. It is good to have a ‘long in depth version’ (great for your own website) and a short version that can be used for promotion (concise for social media). At Art Lovers Australia we find 200 words digestible for the audience after all they can always get more in depth info from other sources. We prefer that you tell us about yourself and your work rather than a list of exhibitions (unless they are significant like the Archibald). Once again, your CV and exhibition history is best left on your website rather than your ‘store’
Of course when someone does promote your work – SHARE, SHARE, SHARE – especially with your social media community. It will legitimize and validate your work and you may be surprised how many followers that have liked your work for a while, finally feel confident enough to make a purchase.
Don’t ‘wait’ to be discovered! Take action to build your audience and start selling your artwork. Join Art Lovers Australia’s online gallery today and start selling your art.
Join us for Part Two, coming soon!