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While going through your choice of chairs, tables and computers, you should also consider artwork. Art in the office can send a message about your company and its values. Not to mention it shows you have an attention to detail and an interest in aesthetics, which means a client is more likely to take your company more seriously and feel more at “home” in your office.
Consider buying art for your business as an investment. If you buy a quality, original piece from an emerging artist, the work’s value will remain or, even better, increase over time. Plus, it’s tax deductable, so keep that receipt!
To incorporate art into your space, keep these 5 tips in mind to get the best artworks for your business.
You should keep in mind the type of business, and what clientele you are trying to appeal to. See it as something to set the right emotional tone for your clients. So, for example, if you’re a veterinary hospital, a painting with animals could be a good choice. If you’re a pediatrician, then a fantasy piece could appeal to younger children. A business that supports women might show feminine strength in a large female portrait.
Make sure that the work you invest in aligns with the values of the company, and adds to the experience of the clients and customers.
Every business wants to be memorable! If you choose right, your artwork should help create a memorable experience at your workplace. More importantly, memorable connotes unique and one-of-a-kind.
Buying an original artwork means buying something your clients won’t see anywhere else. Memorable artwork, memorable business.
While the common mantra is that the customer/client is always first, happy workers are the building block to help achieve that. Remember, when choosing an artwork to keep in mind the enjoyment of your colleagues and employees. A stimulating, well-designed workspace with an inspiring original work of art will get your team will be excited to show up to work each day, plus it can even increase productivity.
You could even turn the process of choosing your art into a fun team activity. Invite your team to choose what their favourite painting is and take a vote. Get those creative juices flowing!
Buying art for an office space means there are a few more considerations. As a general rule, your artwork should be able to be seen by the general public. This means nothing crude, no unnecessary nudity, violence or crass language. Focus on promoting positive emotions through the work.
If you have the space, buying a statement artwork will actually be very effective. Take advantage of the space you’re given and splurge on a big, bold piece to really brighten up your office.